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It’s worth mentioning that 80% of people who use captions are not deaf or hard of hearing, due to various personal preferences.Ī study by Verizon Media and Publicis Media found that viewers expect and want captioning options for online video. Boost UX, Engagement, and Performance Metrics Accessible videos ensure that brands are reaching those who require tools for equal access.īeyond providing accessibility for those with hearing and vision loss, captioned videos are beneficial for non-native English speakers and those with learning disabilities, like dyslexia and auditory processing disorder. First and foremost, accessible elements such as captions and audio descriptions are the best way to make online videos accessible to people who are deaf or hard of hearing and to people who are blind or low vision. Expand Your ReachĪccessible video practices are a crucial component of expanding your Pinterest video reach. There are many reasons to prioritize accessibility for Pinterest video, including expanding your reach, boosting viewership and engagement, and improving user experience. Why Accessibility Matters for Pinterest Video Content You can also track analytics to gain key insights and metrics and track your Pinterest video content’s performance. This information shows that Pinterest users are enticed by branded video content and are willing to engage with businesses and shop directly on the platform. Pinterest users report that 75% of the content they enjoy comes from business accounts, while 67% say that promoted videos inspire them to take action. However, with Pinterest video, businesses can uniquely showcase branded content and product offerings.ĭata shows that 55% of people on Pinterest want to find or shop for products on the platform. Many brands prioritize content on other social platforms. However, in 2016, Pinterest rolled out Promoted Video, allowing businesses to ramp up their Pinterest marketing game. Pinterest is primarily known as an image-sharing social media platform – a place for people to pin photos, ideas, recipes, and art. How to Create Accessible Social Media Video Not only that, but videos optimized for accessibility are also more engaging and enhance user experience. Providing accessible Pinterest video is crucial to ensuring people with disabilities have access to the content. With video, businesses see a lift in content performance, with increases in brand metrics and video-ad memorability.īut, are businesses reaching as many people as they could? Over the past few years, Pinterest video has increased, likely due to its proven value for brands. Whether you’re a fitness brand wanting to share workout clips or an eCommerce brand hoping to showcase product tutorials, Pinterest is a great place to do so. Pinterest video content allows businesses to capture their audience’s attention better and engage in a fresh way.